02 Paź Using Facebook Dynamic Products Ads in Boosting Your Traffic and Sales
As a business owner, it is a no brainer that maximizing the use of social media sites helps businesses gain more traffic and sales.
Facebook launched the Facebook Dynamic Products Ads on February 17 and are now being used by business owners of all size. The social media site uses 15 various types of campaigns and have over 1.59 billion users. Advertisers using Facebook have access to more than 2,300 targeting options.
Why are Facebook Dynamic Products Ads important?
Social media sites have been considered an integral part of advertising and marketing. There were about 1.65 billion active mobile users on social media globally, with roughly 1 million new users daily.
Moreover, the demand for use of social media website continuously increases globally, having an excess of 30%. However, the said numbers were not reflecting on business owners’ advertising results.
This is because 86% of customers were suffering from banner blindness and most people have started to use software that blocks ads and by 2016, the use of ad blocking software has gravely increase with zero Facebook ads generating an emotional reaction.
Importantly, this is why the Facebook Dynamic Products Ads are important. This advertising option enables business owners to sync their catalog to their advertising strategies and campaigns. An example would be the mobile friendly platform which allows business owners to advertise in a single or multiple units, each unit having its own description, image, statistics and click targets.
Facebook has around 1.39 billion monthly active users, with a largest number of ecommerce marketing and orders from its users and typical return of investment (ROI) from its ads at 152%, not using its advertising platform is a definite missed opportunity.
On the other hand, personalized emails improve conversion rates by 10% and click-through rates by 14%, this is according to a report by the Aberdeen Group.
Furthermore, Facebook Dynamic Products Ads delivers the same benefits such as timing and higher relevance that increases click-through rates and gathers more sales.
A report from Facebook said early adopters from excellent brands have reported great results.
How to get started with Facebook Dynamic Products Ads:
1. Upload your product catalog
The first things that you have to do is upload your product catalog to the Facebook Business Manager and include all the products that you would like to promote and add the information such as the name, image and price to be displayed with each product.
2. Custom audience pixel
Add your custom audience pixel to your site and change it to report on your customers’ buying behavior.
3. Create a dynamic template
By creating a dynamic template, Facebook automatically adds the right products and related information. Create a title for your ads and identify keywords to pull in product names and images from your product catalog.
4. Setup Facebook Display Products Ads in the Power Editor
Identify if you want to advertise products from your whole catalog or choose from certain categories and then, run your ads.
However, numerous varieties of Facebook ads options can become overwhelming.
Here are some of the most effective strategies you can follow to get started on using Facebook Dynamic Products Ads:
1. Single or Multiple Ad Units
As mentioned earlier, Facebook Dynamic Products Ads allows business owners to opt for a single or multiple ad units. One example is Shutterfly, who has decided to try on the multiple ad units which advertise three various products in a single post.
“The multi-product ad unit allowed us to display a variety of products we offer at Shutterfly in a clean, engaging way. The ability to control product order placement offered gifting inspiration for our current customers and created a natural introduction of products for our new customers, resulting in 20% increase in click-through rate,” said Chief Marketing Officer John Boris of Shutterfly.com
2. Ad Template
The ad template helps you to showcase various products according to the Facebook user. It gives them a personalized ad feeling.
Personalized ads are important for business owners because 71% of customers or consumers prefer personalized ads according to a report by Adlucent.
This is the reason why personal ads have higher click-through rates than their counterparts. These ads will make sure that your targeted customers or prospects get to see ads that are geared to their interests and needs.
3. Broad Audience Feature
Only huge ecommerce businesses were able to gather considerable amount of traffic using the Facebook Dynamic Products Ads, this is before it included broad audience feature.
Now this feature allows all businesses, may it be small or large to reach a wider audience. Facebook Dynamic Products Ads also target users who engaged with content or browsed other websites to look for a specific product.
Therefore, Facebook will assume that the user is interested in purchasing a real estate property, and then will show him your dynamic ads for real estate properties.
4. Overlays Feature
This feature was recently launched and makes your products more captivating and informative. Business owners have can choose to include prices of products that have percentage off on them and compares it with the actual product price.
You can also choose to customize your ads by choosing shapes, background color, font and ad placement. Again, this is about personalization.
5. Household Targeting Feature
This feature results in increased sales, especially during holiday season. Business owners need to create a household audience that includes additional individuals that are under the same household. This can create relevant ads to family members under one household and will eventually influence purchasing decisions and options.
As a result, this can influence the entire household into purchasing gifts more conveniently, over having to deal with the struggles of choosing which gift to give.
6. “Out of Stock” to “Available for Order”
When one of your items is out of stock, Facebook will them assume these products are not to be restocked anytime soon, and your customer should search your competitor’s products. It is therefore preferable to mark your out of stock items to “Available for Order” to prevent losing sales.
Online marketing problems that business owners have to deal with are now addressed effectively with Facebook Dynamic Products Ads. It helps you increase traffic and sales easily and creatively.
Now, the struggle of securing enough budget for planning and executing concrete marketing ads is now over. However, you have to ensure that you maximize the use of these various features Facebook Dynamic Products Ads offer.
You don’t have to spend a huge amount of cash to maximize the use of Facebook Dynamic Products Ads. A few dollars daily is enough to increase your traffic and sales. Analyzing your data properly is one of the most important factors you also have to keep in mind.
These important and effectives ways to use Facebook Dynamic Product Ads features is where you can start with in building your business’ Facebook marketing strategy. Every business owners know how powerful social media websites are for their success.
Now is the time to take advantage of reaching out to your targeted audience and customers, while adding a more personalized feel to your Facebook ads. Having the opportunity to take optimization to the next level through Facebook Dynamic Products Ads are vital factor landing a successful ecommerce marketing.
What you do you think of the Facebook Dynamic Products Ads? Have you tried using some of the features mentioned above? If so, what are the best features that work for your business?