Martens Centre – case study
COMPANY
Wilfried Martens Centre for European Studies
INDUSTRY
Politics & Think Tanks
SERVICES PROVIDED
Social Media & Content production
THE CHALLENGE
Martens Center aspired to enter the digital hemisphere, solving some of the most complex political issues. The benchmark of success for the client was clear- to be listed among the most recognisable think tanks in Europe.
ENTERING THE THINK TANKS WORLD
To get Martens Center noticed among think tanks we needed to reach as many as possible. Therefore, we decided to broaden the utilisation of new forms and platforms. Our joined efforts resulted in two regular video show formats, one podcast, a blogging platform and a number of micro-content formats reaching 300k+ viewers, each month, across all major platforms.
#60SECS
The Week in #60secs is the first show we produced for Martens Centre. The host of the show is Policy Director – Roland Freudenstein, who does a roundup of stories making the political headlines every week. The show is filled with satire and political humour and gained a huge popularity in European Union.
BEING AN EXPERT IN FAST MOVING WORLD
In the 21st century you need to be quick in order to have a say in the matter, especially as the world is rushing with news releases every second. That’s why we joined forces of the three offices in Warsaw, London and Brussels to ensure one day or even same day delivery.
DIGITAL CONCIERGE
The political scene is complex and ever changing. The list of services needed by Martens Center is constantly evolving, however, we pride ourselves on being digital concierges. Our clients are able to give us a call regarding every digital (and not only digital) need they have, and our aim is to resolve those needs as quickly as possible. This commitment to our clients allowed us to support Martens Center with a variety of services including advertising ads design and paid media promotions to the international event promotions.
THE OUTCOME
Martens Center become an award-winning publisher of content and obtained a name with a great reputation among Think Tanks and a large following in Belgium and across Europe. The partnership between Avenew Media and Martens Center is still expanding, opening new areas of cooperation.
PEOPLE INVOLVED
Krzysztof Bulski
Key Account
Barbara Galczynska
Account
Paweł Kardel
Paid Media
Anna Steinke
Production
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