Startups, scaleups, unicorns, digital, technology. Everybody is talking about it, but talking is easy. Turning that talk into a reality is the challenge. One day we met with business leaders and began asking this question: “How can we transform words that have become a cliche into impactful actions and then share what we have learned along the way?” Those leaders were from the Heart Tech.
The Heart Tech is an international hub, where leading multinationals connect with ready-to-scale startups for joint business development. We started working with their team from very beginning of the company’s development. The challenge was to establish The Heart, in digital channels, as a leading expert of the corporate-startups ecosystem.