The Heart – Case Study

COMPANY
The Heart Tech
INDUSTRY
Hub/Incubator
SERVICES PROVIDED
Freakin’ awesome stuff
THE CHALLENGE
Startups, scaleups, unicorns, digital, technology. Everybody is talking about it, but talking is easy. Turning that talk into a reality is the challenge. One day we met with business leaders and began asking this question: “How can we transform words that have become a cliche into impactful actions and then share what we have learned along the way?” Those leaders were from the Heart Tech.
The Heart Tech is an international hub, where leading multinationals connect with ready-to-scale startups for joint business development. We started working with their team from very beginning of the company’s development. The challenge was to establish The Heart, in digital channels, as a leading expert of the corporate-startups ecosystem.
GET TO KNOW CLIENT’S NEEDS
It’s always crucial for us to clearly understand our client. We started by diagnosing and understanding The Heart Tech’s needs and, following our conversations, we decided to move part of our production team into the client’s office. We wanted to make ourselves more available to them and learn more about the spirit behind the pioneer venture. This approach enabled us to be present during all the critical milestones at The Heart and be ready to share those milestones with the world.
GET THE AUDIENCE
After learning about our client’s values, confirming their goals and determining the success criteria, we reached the right audience with the right content. We brought The Heart to all relevant social platforms such as Facebook, LinkedIn, Twitter and Youtube. Understanding how crucial it is to share the right content, in order to establish The Heart as the acclaimed expert, we recorded dozens of video interviews with The Heart experts and guest keynote speakers, as well as another dozen videos showcasing the vibrant life of The Heart’s community. Our efforts, combined with the extended social media strategy, resulted with The Heart reaching over 4000 fans on Facebook, and significant growth on all the other platforms in just two years. We have successfully built a broad community around The Heart.
GET THE MEDIA ATTENTION
We take care of The Heart Tech image holistically, as we believe in coherent communication. That’s why we also supported The Heart in communication during many events such us; Corporate Roundtables, Startups’ Demo Days and special days including hosting the inauguration of the “Warsaw–London Bridge” (read more here).
HEADING INTO THE FUTURE
Seeing the rapid development of the voice marketing, we encouraged The Heart to join forces with Avenew Media in recording “The Heart Tech Podcast” – a show about innovation, technology and leadership. We interviewed the biggest business influencers including entrepreneurs Mo Gawdat of Google X and Piotr Jakubowski from Go-Jek. The Heart Tech podcast is a weekly podcast powered by Avenew Media, in which we not only support The Heart in the recording, but we also take an active role in planning and executing the podcast production.
THE OUTCOME
After years of cooperation, The Heart gained a trusted partner in Avenew Media. We established the online presence of The Heart and provided a variety of content forms and formats across all the key platforms. With our assistance, The Heart took a position among leading experts and built a vibrant community allowing them to always stay on top of the marketing trends.
PEOPLE INVOLVED
Ania
Ania Steinke
Account
Paweł K
Paweł Kardel
Social Media
Luna
Marcelina Luna Deńca
Copywriter

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