Warsaw – London Bridge – case study

COMPANY
The Heart Tech
INDUSTRY
Hub / Startup
SERVICES PROVIDED
Media coverage
THE CHALLENGE
The Heart Tech was to hold “The London – Warsaw Bridge” inauguration event attended by the members of The Royal Family during their visit to Poland. As the whole world was watching, the event needed to stand up to the highest standards of production and media appearance.
WARSAW – LONDON BRIDGE
Avenew Media supported The Heart Warsaw, the hosts of the inauguration of the ”Warsaw–London Bridge”, by the organisation of an official event, video documentation as well as by providing different media relations services both before and during the event. The Warsaw-London Bridge, organised jointly by The Heart and the British Embassy, showcased the energy, creativity and future potential in UK-Polish business links.
SPECIAL GUESTS
The organisers welcomed Their Royal Highnesses the Duke and Duchess of Cambridge, who met the young entrepreneurs, start-ups and scientists with links to both countries.
Their Royal Highnesses met Poland’s rising tech scene at The Heart Warsaw
The Duke and Duchess of Cambridge explored solutions offered by Polish entrepreneurs expanding to UK
Duke William and Duchess Kate presented awards to two startups that won the competition
THE OUTCOME
Our media efforts resulted in over 300 publications, including materials broadcasted on radio and TV across the world.
PEOPLE INVOLVED
Paweł Z
Paweł Zawadzki
Key Account
Ania
Anna Steinke
Producer